If you've paid attention to any online marketing efforts, hopefully you haven't noticed the keywords while you've read or watched something. While it's definitely worth adding relevant and descriptive tags to your YouTube videos, it's not something worth spending a lot of time on. YouTube themselves freely admit that video tags are unimportant compared to your video's title, thumbnail, and description.
I'll first walk you through reverse engineering how I made that title, talk about the experience I've got that's relevant to how I put this title together and at the very end of the post, I'll show you a secret ranking strategy I use that most YouTubers don't mention or talk about in their videos.
Many people think a high degree of technical skill is necessary to create a video article, but I'm going to show you only 4 steps are required, and while there is a slight learning curve, none of the steps require more "technical" knowledge than that needed to use a word processor.
First, in terms of video SEO - Google only shows the first thirty-two words of any video (or search result); the rest is truncated, so it might not make a whole lot of sense to the people reading it. Second, people are impatient, even at the best of times.
We're currently number one on YouTube with the video above, but at the beginning of our SEO strategy, we chose to target a long tail keyword instead: best explainer video style” By targeting this lower competition keyword (about 669,000 results), we‘ve managed to start climbing steadily.
The first title idea I had in my mind was “How to create video titles like an expert” and what I did is I started searching on YouTube over and over again to see what videos were already out there, what videos were showing up and what other titles had already been used.
You could also upload videos of you talking about your classes, interviewing students, talking about upcoming events, demonstrating basic steps, breaking down complicated choreography or talking about how you got started as an instructor. Just like people search for products and need problems solved via Google, the same rings true on YouTube.
However, overpromising makes people feel duped and cheated, and you want videos that engage your audience all the way through and leave them wanting more. When writing your video description, weave in your vital keywords naturally. I got the views from a combination of my channel for free and YouTube ads.
Ideally, your title should have around 120 characters—enough to tell people what they're watching, but not so much they overlook it. Let the audience How to choose title for youtube video gain a clear understanding about what the video is without watching it. Allow people to rate, comment and embed your videos on their sites and blogs.
Also remember that some of your videos will get picked up by search engines such as Google (because Google does own YouTube and thinks video content is very relevant) and will get many views this way. I ended up taking it down because of YouTube's policies about instructional hacking videos but this title absolutely crushed it. Therefore, if you can find a short little call to action title like that, that can be a really good title also.
A brief, catchy, and relevant description will serve you better than something packed with keywords. List general tags: Write general and matching keywords. The best way to determine the right tags for your needs is to try searching for the tags you think will work using YouTube's search bar.